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  1. Judy Trabulsi

Judy Trabulsi

Co-Founder, GSD&M
Co-Founder & President, The Purpose Institute

Judy is our resident sage, bestowing words of wisdom when we need them most. Her favorite motto:

“The value of relationships and the relationship of value.”

This little nugget was handed down to Judy by her entrepreneur father and became the foundation of GSD&M when she helped found the agency 40 years ago with a group of college friends. From humble beginnings representing local Austin businesses, the agency’s client roster grew to include some of the world’s most respected brands including MasterCard, Southwest Airlines, DreamWorks, BMW and AT&T.

Judy has been a highly regarded communications pro over the years: Newsweek recognized her as one of the “Nation’s Top 100 Agency Media Directors,” Advertising Age named her as one of a handful of “Media Mavens,” she received the Outstanding Service Award from the College of Communications at The University of Texas, and in 2007, the Austin Advertising Federation honored Judy with its Lifetime Achievement Award.

But all that lifetime achieving hasn’t slowed Judy down. She is now applying her innovative approach to communications and her renowned expertise in organizational culture as the president and co-founder of The Purpose Institute, a consulting firm dedicated to helping people and organizations discover, articulate and live their purpose.

Judy is a graduate of The University of Texas at Austin and serves on the Seton Fund Board of Trustees, and is an advisory board member on the Center for Public Policy Priorities Board of Directors, the Caritas Community Advisory Board.

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