L.L. Bean makes things that last. They make a good and well designed product at a reasonable price. And they guarantee every product they sell.
They always have.
The brand’s fans have always understood this to be true.
And they love the brand for it.
But for those farther from New England or younger in age it could be said that this admirable approach to apparel was far from top of mind.
Our campaign educates (or reminds) consumers that L.L.Bean is a different kind of company. They make products that allow you to better enjoy the outdoors and they manufacture them to withstand all that the outdoors brings with it. And because they believe so strongly in what they do, they have been guaranteeing their customers’ compete satisfaction since 1912.