In 2008 Marshalls wasn’t on many shoppers’ radars. For years they had been telling people they had designer fashion for less. Problem was no one believed them. How could this brand that most people didn’t know or didn’t like have designer labels for so little? There must be something wrong with the merchandise. Weird colors. A third sleeve. Something.
Our work for Marshalls needed to prove HOW Marshalls really does get the goods. Luckily, it’s quite interesting.
Whether it was a high-end manufacturer who was a little too late to stop a cancelled order, a department store buyer who ordered seven times what he thought he did — his 1’s look a lot like 7’s, or another buyer isn’t as good at French as she thought. Things happen in fashion, and Marshalls is always there to snag that high fashion at an amazing price.
Since the launch, sales are up, brand awareness is up and people’s perceptions of Marshalls have shifted dramatically. Looks like they believe.