Hey, health isn’t everything. You’re missing the second half of the equation. Health and happiness are not exclusive of each other, they are inclusive. They need each other. They feed off of one another. There isn’t a better example of that than Red Nose Day. A true embodiment of “Happy and Healthy”, Red Nose Day is about having fun, raising money and changing lives in the process (www.rednoseday.org).
And as a perfect example of being “At the Corner of Happy and Healthy”, Walgreens saw the opportunity to play an integral role of Red Nose Day – be the “Corner” where Red Nose becomes real, tangible and personal. As the exclusive retailer, Walgreens became home to the noses and the start of the Red Nose Day movement. Through an intense social, digital and omni channel effort, Walgreens brought Red Nose Day to life. We developed a campaign encouraging consumers to come to Walgreens, buy your nose, donate a couple bucks and be a little funny for money. And with 5 million noses sold, thousands of selfies shared and close to $10 million dollars raised at Walgreens alone, Red Nose Day is here! Tonight we celebrate Red Nose Day with a 3 hour live, comedic telethon event on NBC.
So grab your nose, your remote, your family, your favorite knock-knock joke and see how the power of happy and healthy comes to life with a good laugh for a good cause – Red Nose Day!
As we say in our :60 second spot you’ll see tonight… It’s funny how a little red nose can have such a big impact.
Red Nose Day, Live on NBC, Tonight, May 21 from 7-10pm CST.