How does the Air Force find and recruit the best and brightest of today’s generation?

The Pentagon estimates that a mere 25% of America’s youth are fit to serve in the U.S. military. Smaller still, less than 2% of those individuals also fit the strict academic, physical and moral standards set by the U.S. Air Force, making recruiting an increasing challenge. Because today’s generation of high-quality candidates are digital natives and not traditional military recruits, traditional recruiting practices alone simply won’t do. So we create cutting-edge interactive and digital experiences that captivate, challenge and help recruit the youth who will continue to elevate the world’s most technologically advanced military power into the future.