• Partners in Pethood \PÄRT-NERS IN PET HUD\ - N.: PetSmart’s Definition of Parenthood, But with Pets.
    “PetSmart Launches New Campaign Through Original Content by Film Director Christopher Guest, Starring Anna Faris and Jennifer Coolidge, Debuting During Hollywood’s Biggest Awards Night.”
  • Christopher Guest Channels Best in Show for Brilliantly Bizarre campaign for PetSmart.
    “If you were a fan of Christopher Guest's classic movie Best in Show, PetSmart has the perfect campaign for you. The brand, with agency GSD&M, hired Guest to direct a set of commercials in his signature mockumentary style, under the slogan ‘Partners in Pethood.’ The results are unsurprisingly great. ”
  • PetSmart goes weird with Christopher Guest on the quirks of pet ownership.
    “Guest jumps back into the animal-loving ring with this new ‘Partners in Pethood’ campaign for PetSmart. Two of the new ads, created with agency GDS&M, aired during the Oscars and star Anna Faris and the always hilarious Guest regular Jennifer Coolidge.”