The longest-running tagline in sports

The PGA TOUR is where the best golfers in the world compete. And no other sports league gives back to local charities more than this one. So in 1998, to tell the world just how incredible these athletes truly are, we introduced the tagline, “These Guys are Good.” Almost three decades later, even though the names on the leaderboard have changed, it remains the longest-running and most recognizable tagline in all of sports. And it’s truer than ever.