IN SHOCKING UPSET,
RADIOSHACK WINS THE SUPER BOWL.

The saying goes, “Honesty is the best policy.” We decided to put that old adage to the test in front of 100 million people. It started with eight words—“The ’80s called. They want their store back.” It ended with national headlines, celebrity tweets, segments on The Today Show and Good Morning America, a USA Today Admeter Top-Five finish and a slew of industry awards including a Cannes Lion.