Clients are being driven to diversify their lists of suppliers not just by a desire to foster diversity, but because they’re being scrutinized by government, consumer and shareholder groups. This requisite will continue to permeate the advertising industry because current U.S. demographic trends project that the future consumer markets will be even more diverse. Senior leadership and decision-makers must consider the big picture and the benefits for advertising agencies to embrace the concept of equal participation. A hodgepodge of diverse vendors and backgrounds helps cross-pollinate bigger and better ideas.
This article from Source Ecreative was particularly insightful, discussing the benefits and challenges of raising the banner for minority and woman-owned status. You can also learn more about our program at GSD&M here.