It had never happened before in the history of sports. All five major American sports playing on the same day. But on October 28, 2018, the Kings, Galaxy, Rams, Dodgers and Clippers would all play on the same day in the same city. Which naturally begged the question—what if you could attend them all?
With just 36 hours to prepare, no official access and the added challenge of L.A. traffic, we helped Goodyear make history. Thanks to an assist from the Goodyear Blimp, one lucky fan and special guest, Desmond Howard, we grabbed headlines for Goodyear along the way, continuing to position the Blimp as the center of the sports universe.
With Desmond Howard serving as both host and media partner, we shared the event in real time through his social channels, including Instagram and Twitter, while teasing the event on our own. We then followed the duo with a small camera crew from game to game. Along the way, we captured additional content for a recap video that was edited together through the night. In the morning, that content was then picked up and shared by ESPN.
In all, we garnered 99 million impressions that included numerous PR hits, a placement on SportsCenter, plus a genuine viral moment in which two Packers fans unwittingly tried to talk their team’s own former player into becoming a fan himself. Headlines followed in Sports Illustrated, Yahoo! Sports, The Big Lead and more, plus news coverage on ABC, NBC and the CW.