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GSD&Molition: Sometimes Creatives Just Gotta Destroy

The lazy, too-busy-for-this part of me wants to chalk up our entry in this year’s Spicewood Demolition Derby to the fact that crashing cars sounds fun, and we like to do fun things, so we entered.

Alas, it isn’t that simple. It never is.

Truthfully, the idea started with GSD&M Associate Creative Director Joel Williams, who attended last year’s derby and saw an opportunity to bring the agency to a side of Texas it rarely treads upon. (The story is a good one: He tricked his son into believing they were on the way to check out tile samples. Forty-five minutes and a dirt parking lot later, his son realized there were no tiles to sample. He was not disappointed.) So, with the help of our willing and able design team, we started taking steps to make this dream of entering the derby a reality. We even thought of getting a project manager.

While Design Director Marc Ferrino and the gang designed their hearts out to create GSD&Molition swag including shop rags, koozies and t-shirts (shameless plug to buy their stuff!), Joel and I scoured Craigslist in search of our soon-to-be death machine. It wasn’t easy—the car had to be cheap enough to crash and fit enough to run—but in the end, we found her: a 1996 Ford Thunderbird.IMG_2435[3] copyPictured: Joel Williams

Then came pre-production. Joel went to town removing all unnecessary parts from the car to make her light and nimble and fit for a Mad Max film. Marc put in a preliminary order on merchandise that sold out almost instantly. I wrote this blog post. Teamwork, as they say, makes the dream work.gsdemolition[8] copy 2What’s been so fun and so rewarding about this whole process has been the unbridled creativity. As ad creatives, we work inside sandboxes for a living, passing ideas through business-conscious filters that sometimes hold the best stuff back. It’s the nature of the beast, and we love to do it. But every now and then, an opportunity to run headfirst into a project without supervision or even proper safety equipment feels good. I would even say it’s necessary. And I thank everyone who has helped make this possible.

On Saturday, we’re going to see what we, and the car, are made of. The crash goes down at 6pm at the Spicewood Fire Department, and as it’s our ongoing priority to continue to give back to our community, all proceeds from our merchandise sales will benefit our friends at the Spicewood Fire Department (who will likely be saving us from the wreckage that once was our Ford Thunderbird). We may not win but, honey, we’re going to look good trying, and we’re going to be damn happy either way.

Hope to see you there.

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