AUSTIN, Texas, Feb. 27, 2014 — ADCOLOR announced today it has chosen GSD&M as its agency partner. In this capacity, GSD&M is charged with enhancing and solidifying ADCOLOR’s brand identity and with helping ADCOLORcapitalize on its strengths to become the go-to thought leader for diversity and inclusion and to drive change within the advertising industry.
“Nine years ago, ADCOLOR began with an idea for an award show. We’re thrilled to partner with GSD&M, a pioneer of diversity in advertising, to take ADCOLOR to the next level and help us make a difference year-round,” said Tiffany R. Warren, SVP, chief diversity officer, Omnicom Group, Inc., and president of ADCOLOR.
“A diverse and inclusive culture are top priorities for GSD&M,” said Duff Stewart, CEO of GSD&M. We’re proud to have an opportunity to expand on our commitment to ADCOLOR’s mission and make a tangible impact on our industry.
GSD&M will also assist with branding and curating content for ADCOLOR’s annual award show and conference, which will be held September 17–20 at The Beverly Hilton in L.A.
ADCOLOR is a nonprofit 501(c)(6) organization whose mission is to celebrate and champion diversity in the advertising, marketing, media, public relations and entertainment industries. ADCOLOR strives to create a network of outstanding diverse professionals and champions of diversity and inclusion by honoring their accomplishments and leveraging their stories as a road map for others to follow. By highlighting the achievements of African American, American Indian/Native American, Asian Pacific American, Hispanic/Latino, LGBT and other diverse professionals, students and diversity and inclusion champions, ADCOLOR aims to inspire the next generation of diverse professionals.
GSD&M is an advertising agency headquartered in Austin, Texas. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group, Inc. (NYSE:OMC). For more information, go to GSDM.com.