Alfa Romeo sells the competition to Make Room for Giulia

Alfa Romeo launched “Make Room for Alfa”, a new digital campaign featuring three people desperate to sell their current BMW, Mercedes and Audi to make room for Alfa Romeo’s Giulia.

These desperate car owners point out all the “attractive” features of their cars as they try to make a case for somebody, anybody, to take them off their hands. They’ll even throw in extras, like a car wax or lobster rolls, to sweeten the pot for potential buyers.

Have a watch. Call the numbers. Help these guys out.


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