The campaign, which aimed to inspire competitive young people toward service in the U.S. Air Force, involved integrating the Air Force into content by ESL Gaming. A custom monthly tournament, Wingman Wednesdays, allowed anyone to log in and compete alongside Airmen for cash prizes provided by ESL and the “Best Wingman” title. The Air Force also had a customized digital event space with arcade machines that linked out to branded Air Force games users could play.

Credits
Account Director: Adrienne Strange
Account Supervisor: Olivia Ivey-Davis
Senior Media Planner: Carson Chiu
Media Director: Phillip Joyner
Group Creative Director: Jeff Maki
Project Manager: Lucas Fiser