Every Seat Has a Story—All 175 of Them

In 2015, we helped Southwest Airlines introduce Transfarency and define it. In 2016, we showed what it feels like to travel with an airline that tells you YES instead of NO. In 2017, we’re helping Southwest show Customers what Transfarency means to them. This is about people, their lives and how Transfarency makes stories, meaningful travel and experiences possible. This is about Transfarency, through the eyes of the Customer, one journey at a time.

We are telling #175Stories—one for every seat of the new Boeing 737 MAX 8 plane—which is being incorporated into Southwest’s fleet. From second chances to new beginnings, emotion is what drives the need to travel, and Transfarency is how you get there.

This fall, watch 175 stories unfold on

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