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First Work for Goodyear – “More Driven”

Goodyear’s “More Driven” campaign highlights the rich history of the brand, the achievements they’ve been part of and the experts who choose the brand for superior performance today. Goodyear tires are the official tire of NASCAR, were the first tires on the moon, the tires that broke the land-speed record and are chosen for: U.S. military vehicles, Southwest Airlines, FedEx, NHRA, Hollywood stunt drivers, snow rescue vehicles, more police cars and fire trucks, and the presidential limo. And everything Goodyear’s learned making these tires, inspires the ones they make for you. To communicate this message in a simple and engaging way, a font based on the iconic Goodyear logo was developed that allows bold statements to be made over aggressive imagery of various experts putting Goodyear tires to the test around the world.

 

 

 

TV:
Spot Titles: Experts, Proving Grounds, Action Hero, Weather Reporter
Chief Creative Officer: Mike Wilson
Group Creative Directors:  Luke Sullivan, John Trahar, Rich Tlapek, Tom Gilmore
Creative Director/Art Director: Wes Whitener, Jay Russell
Creative Director/Writer: Zach Rener, Mitch Bennett
Art Director: Matthew Barker (Proving Grounds + print)
Writer: Colin Gray (Proving Grounds + print)
Executive Producer: Shannon Worley
Producer: Laura Carter
Art Buyer:  Kelly Hopkins
Account Service: Maureen Barry, Nicole Locke, Allison Steinberg, Megan Robershotte, Ashley Silversmith
Strategy & Insights: Ellen Kolsto
Photographer:  Boyd Jaynes
Photography Producer: Ricardo Capdepont

Production company: Logan
Director : Alexei Tylevich
Executive Producer: Matthew Marquis
Cinematographer: Barry Peterson
Line Producer: Michael Angelos
Post-Production company: Logan
Creative Director: Alexei Tylevich
Producers: Pierre Nobile, Scott Siegal
Production Coordinators: Matt Olson, John Roland Tuason
Art Director : Kevin Stein
Editors : Adam Bluming, Volkert Besseling, Chris Hall
Designers : Corey Holmes, James Wang, Jeff Han, Eugene Gauran
Animators: Marco Campobasso, Dan Everson, Julien Brami
Previz Animators: Bill Rogers, James Grow, Johnny Lum, Sei Sato
3D Modeler: Aamir Karim
Lighting / Texture Artists: David Lo, John Diaz
Rotoscoper: Nathan Schoemer
Flame Artists: Jan Cilliers, Michael Angelo, Brandon Sanders
Colorist: Beau Leon @ New Hat
Audio: Eleven Sound

Sound Design: Mophonics
Experts Music: Singing Serpent
Proving Grounds Music: Turbo Fruits “Want Some Mo”
Action Hero Music: Singing Serpent
Weather Reporter Music: Sea Dragon “Take a Chance”

 

Goodyear Awesome Print Goodyear Cake Walk Print Goodyear Saint Bernard Print Goodyear Whoa Nelly Print

PRINT:

Print Titles: Cake Walk, St. Bernard, Whoa Nelly, and Awe Some
Chief Creative Officer: Mike Wilson
Group Creative Director: Luke Sullivan, John Trahar, Rich Tlapek, Tom Gilmore
Creative Director/Art Director: Wes Whitener, Jay Russell
Creative Director/Writer: Zach Rener, Mitch Bennett
Associate Creative Director/Art Director: Mike Ferrer
Art Director: Matthew Barker, Ellen Springer (Cake Walk only)
Writer: Colin Gray, Allen Hannawell (Cake Walk only)
Photographer:  Boyd Jaynes, Tim Damon (product shots), Neil Beer, Corbis (Cake Walk)
Art Buyer:  Kelly Hopkins
Retouching: Micah Baird, Shannon Hartmann
Account Service: Maureen Barry, Nicole Locke, Allison Steinberg, Megan Robershotte, Ashley Silversmith
Strategy & Insights: Ellen Kolsto

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