By Maureen Morrison

Chipotle has tapped Omnicom’s GSD&M as its lead media agency and to handle some creative projects after a review.

A Chipotle spokesman confirmed the appointment. While the marketer’s creative direction will continue to be driven internally, it will “look to GSD&M to take on select creative projects.” GSD&M will work primarily on Chipotle’s traditional advertising, which the chain calls its “top-of-mind” marketing, designed to raise awareness… Read more here.