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From Ad Age: Petsmart to Break ‘Pethood’ Push During Oscars

By Ashley Rodriguez

Petsmart is returning to the Oscars this year to launch a brand push that likens “pethood” to parenthood. The pet-supply chain will break two 30-second spots Sunday night — one during the broadcast and another during the red carpet pre-show — directed by Christopher Guest and starring Anna Faris and Jennifer Coolidge.

The campaign, called “Petsmart Partners in Pethood,” explores how having a pet can be similar to having a child — from potty training to feeding, bathing to doctors visits. The goal is to have a little fun with its advertising and help Petsmart stand out in the crowded pet category. Read the full story here.

Credits:

Agency: GSD&M
Client: PetSmart
Title: PetSmart Partners in Pethood
Launch Date: 2/22
Chief Creative Officer: Jay Russell
Group Creative Director: Scott Brewer, Ryan Carroll
Associate CD/AD: Ross Aboud
Associate CD/Writer: Kevin Dunleavy
Art Director: Morgan McDonald
Copywriter: Scott Chalkley
Director of Production: Jack Epsteen
Producer: Monique Veillette
Assoc. Producer: Adriane Weast
Business Affairs: Mellissa Mathias
Account Leadership: Scott Moore, Sabia Siddiqi, Brittany Hammer, Lauren Bradshaw
Project Management: Sara Rosales
Experience and Insights: Andrew Teagle, Rene Huey-Lipton
Print Production: Ellen Hanrahan
Art Production: Jessica Spruill
Print Campaign Photographer: David Emmite
Print Retoucher: Jeremy Kelty, Lilli Salerno
Digital Production: Amy Torres
Web Developer: Todd Black
Studio Services: Michele Head, Summer Ortiz
Production Company: Go Film
Director: Christopher Guest
Executive Producer: Gary Rose
Producer: Mark Hyatt
Editorial Company: Mackenzie Cutler, NY
Editor: Gavin Cutler
Senior Asst. Editor: Ryan Steele
Asst. Editor: Pamela Petruski
Post Producer: Esme Wright
Post EP: Sasha Hirschfeld
Colorist: Fergus McCall, the Mill, NY
VFX/Online: Schmidigital, NY
Flame Artist: Jim Hayhow
Asst. Flame Artist: Joseph Miller
Sound Design & Final Mix: Sam Shaffer, Mackenzie Cutler, NY
Original Music: HUM Music, LA
Graphics: Brad Hodgson, Perfect Form, Austin

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