From Ad Age: Popeyes Launches Chicken and Waffles Tenders

Limited-time Offer Is a Departure From the Brand’s Louisiana Roots

By Maureen Morrison

Published: July 24, 2013

One of Popeyes’ biggest product launches this year drew its inspiration from the West Coast — a departure for the chain that likes to tout its Louisiana roots.

The limited-time Chicken Waffle Tenders — boneless chicken strips with a waffle batter, served with a honey maple dipping sauce — were inspired by the dietary habits of jazz musicians in Los Angeles during 1940s and 50s. Read more here.

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