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From Advertising Age: Everything You Wanted to Know About ‘Don’t Mess With Texas’

By Alexandra Bruell

Advertising doesn’t always get the credit it deserves. So GSD&M Co-Founder Tim McClure reminded the crowd at the Ad Age Small Agency Conference in Austin today that adland — specifically a small Austin-based agency — is responsible for one of the country’s most-memorable bumper-sticker slogans: “Don’t Mess with Texas.”

It all started with a brief from the Texas Department of Transportation. Mr. McClure and GSD&M team in the 1980s (he’s now CEO of Mythos Legends) were charged with limiting the litter on Texas highways, but didn’t want to use the word “litter,” which they associated with pets like cats. Read the full article here.

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