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From AdWeek: How Lennox Figured Out One of the Toughest Jobs in Advertising

By Robert Klara

“Unlike fashion or fragrance, AC just isn’t sexy. So what’s a brand like Lennox (conditioning our air since 1895) to do? One tactic is to create an emotional message that encourages consumers to see more than just that machine sitting there. And according to industrial designer Stuart Leslie—founder of firm 4sight in New York—Lennox actually pulls it off in both these 1967 and 2013 ads…”

Read more at AdWeek.

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