From Austin Business Journal: GSD&M behind new Big 12 Conference logo

By Chad Swiatecki

Published: July 24, 2013

The new logo and branding effort for the Big 12 Conference has come from Austin advertising firmĀ GSD&M. The red and white Roman numeral logo is meant to help create a new solid and unified identity for the conference that has experienced turmoil in recent years. Read more here.


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