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From Chicago Business Journal: Walgreens gives beauty a Spectacular platform

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A new Walgreens commercial promotes gifts that can be earned via the drug store chain’s Balance Rewards loyalty card.

Walgreens (NYSE: WAG) smartly continues evolving into an appealing lifestyle emporium, the Deerfield, Ill.-based company is now unveiling a new ad campaign that colorfully draws attention to its expanding lineup of beauty products.

At the center of this latest marketing push are print and tablet posters shot by Japanese photographer Teru Onishi. The posters were commissioned by Walgreens ad agency of record GSD&M in Austin. Texas. Onishi’s goal was to create art of out Walgreens’ beauty products. Read more here.

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