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From MediaPost – Walgreens Campaign Touts Its History Of Innovation

by Aaron Baar, Marketing Daily

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Walgreens may be viewed as a corporate giant chain in the minds of many people, but in fact, its history is rooted in the corner drugstore nostalgia of a bygone era. The Deerfield, Ill.-based company is looking to bring some of that history to light with a new brand campaign from GSD&M. Read more here.


Credits:

Agency: GSD&M
Campaign Title: 1901
Executive Creative Director: Jay Russell
Group Creative Directors: Bryan Edwards, Victor Camozzi
Creative Directors: Bill Bayne, Bill Marceau
Agency Producer: Sara Cherry, Abigail Hinojosa
Executive Producer: Brent Holt (agency)
Prod Company: Believe Media
Director: Bruce Dowad
Executive Producer: Michael McQuhae (from Believe Media)
Line Producer: Jay Shapiro
Editorial Company: Henry LA
Editor: Enrique Aguirre
VFX: Kilt Studios
VFX Creative Director: Andy Mac
VFX Exec Producer: Matthew McManus
Music: Rerecord of John Fogerty’s “Down On the Corner”
Re-arrangement: Matt Downs/Dogwalk Music
VO: John Corbett
Account Service: Nancy Ryan, Amy Rodgers, Jessica Hardy
Experience & Insights: Haley Rushing
Director of Business Affairs: Jo Ella Mathis

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