By Jane L. Levere
Popeyes Louisiana Kitchen Inc. has introduced its latest limited-time-offer menu item, made from chicken tenderloin, with an ad campaign featuring a Spotify playlist.
The new item, Tear’n Tenderloin Chicken, is part of a continuing Popeyes strategy that uses offers made for a limited time to drive customers into its restaurants.
The new item features the part of a chicken that is below the breast; this is marinated in Louisiana seasonings, cooked in the company’s crispy Southern coating and split down the middle for dipping in a creamy garlic dipping sauce. It is being sold with Cajun fries and a buttermilk biscuit for $3.99 through Aug. 25. Read the full article here.