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From The New York Times: A Mexican Beer Rides a Social Media Wave

By JANE L. LEVERE

Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States. Read more here.

www.StateofPacifico.com

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Credits:
Agency:  GSD&M
Campaign Title:     State of Pacifico
Executive Creative Director: Jay Russell
Group Creative Directors: Bryan Edwards, Victor Camozzi, Robert Lin, Jeff Maki
Creative Directors:      Joel Davis, Andy Miller
Art Director: Ben Hodgin
Copywriter: Justin Miller
Agency Producer: Becky Carrel, Paul Gallardo
Executive Producer: Bill Wine
Line Producer:  Robert DeBakey, Juan Zargoza
Prod Company:  Bankrupt Films
Digital Prod Company: Bad Assembly
Director:    Elliot Dillman
Editor:     Kyle Whitmore
Senior Art Producer: Shannon McMillan
Senior Print Producer: Kelly Grant
Account Service:   J.B. Raftus, Jeff Orth, Mario Solis
Experience & Insights: John D’Acierno

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