By JANE L. LEVERE
Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States. Read more here.
Credits:
Agency: GSD&M
Campaign Title: State of Pacifico
Executive Creative Director: Jay Russell
Group Creative Directors: Bryan Edwards, Victor Camozzi, Robert Lin, Jeff Maki
Creative Directors: Joel Davis, Andy Miller
Art Director: Ben Hodgin
Copywriter: Justin Miller
Agency Producer: Becky Carrel, Paul Gallardo
Executive Producer: Bill Wine
Line Producer: Robert DeBakey, Juan Zargoza
Prod Company: Bankrupt Films
Digital Prod Company: Bad Assembly
Director: Elliot Dillman
Editor: Kyle Whitmore
Senior Art Producer: Shannon McMillan
Senior Print Producer: Kelly Grant
Account Service: J.B. Raftus, Jeff Orth, Mario Solis
Experience & Insights: John D’Acierno