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From the New York Times: For Mother’s Day, Social Media Allows a More Personalized Ad Pitch
By STUART ELLIOTT

For Mother’s Day 1-800-Flowers 1-800-Flowers is teaming up with Facebook for advertising, using a sponsored page post that involves celebrities like Baron Davis of the New York Knicks.

Mothers have long taught their children to be sociable. For marketers seeking to cash in on Mother’s Day 2012, the focus is on social, as in social media. Read more here.

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