From The New York Times: There’s No Place Like a New Home, Ads Assert
Published: April 8, 2013

It almost sounds like the start of a children’s riddle: “When is a new home not a new home?” But according to a campaign being backed by a consortium of big home builders, a new home is not truly new unless it is newly built.

The campaign, now under way, is being sponsored by Builder Homesite, an organization in Austin, Tex., that counts among its owners 32 companies that build homes under more than 35 brand names. Among those owners are Beazer Homes, K. Hovnanian, Lennar, Pulte Homes, the Ryland Group and Toll Brothers. Read more here.

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