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GSD&M and Capital One Kick Off the Holiday Season with First Campaign

This holiday season, Capital One brought together two long-time friends to launch Capital One Shopping.

In this spot, Samuel L. Jackson helps Santa Claus (John Travolta) save a bazillion dollars on his holiday gift giving.  

All Santa has to do is download Capital One Shopping to his computer. Capital One Shopping instantly searches for available coupon codes and automatically applies them at checkout. It’s kinda genius.

The campaign will include print, digital, social and three other TV spots.

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