GSD&M Chosen to Handle Barbasol and Pure Silk Brands

AUSTIN – August 27, 2012 – Perio Inc. announced today it has selected GSD&M as its creative partner tasked with creating evolved marketing platforms to raise awareness and increase consideration for its Barbasol and Pure Silk brands. This announcement comes at a time when Perio is celebrating its 11th anniversary of having acquired Barbasol.

“GSD&M has great experience in helping challenger brands maximize the impact of their marketing investment and grow rapidly in crowded categories. And they also know a thing or two about nurturing iconic American brands that have stood the test of time,” said Tom Murray, CEO of Perio, Inc. “Most importantly, their purpose-based approach aligns perfectly with our needs. They understand our company, our products and our people.”

“We are extraordinarily proud to add the Barbasol and Pure Silk brands to our roster,” said J.B. Raftus, CMO at GSD&M. “From our first conversation with Tom and the entire Perio team we felt there was great synergy between our organizations. We look forward to a long and productive partnership.”

The first work from GSD&M is expected to break in late 2012. Media duties are currently handled in-house.

About Perio Inc.,
Dublin, Ohio based Perio Inc. is the owner of the Barbasol® and Pure Silk® brands. Founded in 1985 originally as a periodontal supply company, Perio shifted its focus to shave preparations with the 2001 acquisition of the Barbasol® brand from Pfizer Pharmaceuticals. Perio currently manufactures and distributes Barbasol Shave Cream, Barbasol Aftershaves and Pure Silk Rich and Luxurious Shave Cream for women. Barbasol and Pure Silk products are available at major retailers nationwide. Visit for more information.

About GSD&M
GSD&M is an advertising agency headquartered in Austin, Texas. With a restless culture and purpose as a guiding force, GSD&M builds brands with an integrated creative and media approach. GSD&M is part of Omnicom Group, Inc. (NYSE:OMC). For more information go to


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