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GSD&M Idea City Introduces BMW Unscripted

Unscripted is a series of online films celebrating the intangible, infectious joy of loving something just because it’s what feels right to you. Underneath each story runs a fundamental human truth—that when you love something this much—it’s stirring, entertaining, and inspirational. These are real enthusiasts, and these are their true stories of timelessness, adventure, and the sheer joy of the BMW brand.

For more information, visit BMW USA

 

 

 

 

 

 

Credits:

 

AGENCY

Agency:  GSD&M Idea City

Launch Date: November/December 2010

Spot Title: BMW Unscripted

Chief Creative Officer: Mike Wilson

Group Creative Directors: Jay Russell

Creative Directors: Robert Lin, Jeff Maki, Bill Marceau

Art Director: Bill Marceau

Executive Producer: Jeff Johnson

Producer:  Aaron Kovan

Account Service: Coley Platt, Tiffany Dixon, Leah Bone

Marketplace Planning: David Matathia

 

PRODUCTION COMPANY FOR VIDEO AND WEB:

Production Company: DIGITALKITCHEN

Directors:

–       “Murray” Mark Bashore, Matt Mulder

–       “Sabine” Shawn Fedorchuk

–       “Grant” Brad Abrahams

–       “Ferrari’s”  Mark Bashore

–       “Tiffany” Matt Mulder

Editors:

–       “Murray” Mark Bashore, Shawn Fedorchuk

–       “Sabine” Shawn Fedorchuk

–       “Grant” Shawn Fedorchuk

–       “Ferrari’s” Mark Bashore, Shawn Fedorchuk, Slavka Kolbel

–       “Tiffany” Shawn Fedorchuk

Music:

–       “Murray” Matt Hutchinson

–       “Sabine” Matt Hutchinson

–       “Grant” Matt Hutchinson

–       “Ferrari’s”  Matt Hutchinson

–       “Tiffany” Agents del Futuro, Hey Marseille

Producer: Sarah Shipley

Line Producer: Dawn Rose

Director of Photography: Trevor Fife

 

 

WEBSITE DEVELOPMENT:

Agency: Dotglu

Creative Team: Aileen Calderon, Cory Galster, Leah Alfonso

Producer: Nick Meyer, Tara Milone

Account Team: Allyson Witherspoon, Socrates Papazoglou, Nicole Lombardo, Nisha Kumar

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