At the 2011 North America Effie Awards show, GSD&M and Southwest Airlines were honored with a gold Effie Award in the Transportation category for the Bags Fly Free campaign. This award marks the 10th Effie Award GSD&M has won over the years.
According to the awards show’s site, the Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand’s success.
We’d like to thank the following people for making this win happen:
Sandra Howard, Director of Advertising
Jena Atchison, Advertising Manager
Kevin Krone, VP, Marketing Sales and Distribution
Marianne Malina, Sr. VP/ Account Director
Jonathan Silverstein, Sr. VP/Group Account Director
Amy Lyon, Account Director
Amy Rodgers, Account Supervisor
David Crawford, Sr. VP/Managing Group Creative Director
Rene Huey-Lipton, VP, Strategy & Insights
Bryan Pudder, Creative Director
Clay Hudson, Creative Director
Karen Jacobs, Executive Producer
Susan Lazarus, Producer
Maria Ivicic, Producer
Sara Cherry, Producer
Tom Kalahar, President
To view the full list of 2011 Effie Awards winners click here.