The product is called the Flipside Handshower. It offers four unique spray patterns when you spin the shower head. The need was to feature the four sprays so the viewer knew they got all this in a single handshower – not four different shower heads. We thought…Flipside….hmmm…how about a trapeze artist? They flip. That’ll work. And we can show the four unique shower sprays on the other trapeze bars. Done. It’s a cool product. You should get one. Because when you flip the shower head you get four unique shower sprays.
Launch Date: December 2010
Client: Kohler Co.
Print Title: Trapeze
Chief Creative Officer: Mike Wilson
Group Creative Director: David Crawford
Creative Director/ Art Director: Will Chau
Art Director: Carly Conrad
Copywriter: Nicole DuMouchel
Photographer: Liz Von Hoene
Art Buyer: Marilyn Rodriguez
Account Service: Catherine Campbell, Lauren Haga
Strategy & Insights: David Matathia