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New Work: Ace Hardware “Get Your Weekend Back”

Admit it. You’ve gotten lost in a home improvement warehouse. Or you had to wait for a forklift to get light bulbs off the top shelf – always in a store so big it has its own zip code. All for what? So you can spend half your Saturday in their store buying more so you can do more. Then when you’re finally finished “doing more” you’ve lost your weekend. Ace Hardware has had enough of that. They want America to be able to quickly get what they want to take care of their home, then take the rest of the weekend off.  They think it’s time to get your weekend back.

Spot Title:   Big Speech
Chief Creative Officer: Mike Wilson
Group Creative Directors: Brent Ladd, Victor Camozzi, Bryan Edwards
Creative Director, Writer: Ray Longoria, Ralph Yznaga: Art Director
Art Director:  Keli Linehan
Writer:   Charlie Wolff, Victor Camozzi
Executive Producer: Karen Jacobs, Brent Holt
Producer:   Kristin Roberts
Prod Company:  Tool of North America
Director:  Erich Joiner
Editor:  Kim Bica, Arcade
Photographer: Dave Meade
Stylist:  Nancy Bernal
Art Buyer: Shannon McMillan
Account Service: Karen White, Candace Davis, Scott Moore
Marketplace Planning:   Chris Kocek

Spot Title:  Clarion Call
Chief Creative Officer: Mike Wilson
Group Creative Directors:  Brent Ladd, Victor Camozzi, Bryan Edwards
Creative Director, Writer: Ray Longoria, Ralph Yznaga: Art Director
Art Director:  Keli Linehan
Writer:   Charlie Wolff
Executive Producer: Karen Jacobs, Brent Holt
Producer:   Kristin Roberts
Prod Company:  Tool of North America
Director:  Erich Joiner
Editor:  Kim Bica, Arcade
Photographer: Dave Meade
Stylist:  Nancy Bernal
Art Buyer: Shannon McMillan
Account Service: Karen White, Candace Davis, Scott Moore
Marketplace Planning:   Chris Kocek

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