New Work: Goodyear “Tire Talk”

The science behind NASCAR can be a little complex. You either get it or you don’t. To help more people understand, we asked NASCAR driver, Kevin Harvick, to explain how Goodyear tires withstand the grueling demands of NASCAR in an entertaining way.


Agency: GSD&M
Spot title: NASCAR/Rotation, NASCAR/3G, NASCAR/Fast
Executive Creative Director: Jay Russell
Group Creative Director: Brent Ladd

Creative Directors: Tim Eger, Tom Hamling

Writer: Michael Page

AD: Judd Oberly

Executive Producer: Maria Real

Account Service: Maureen Barry, Dan Martin, Jill Whitley, Alexandra Rodriguez

Experience & Insights: Neil Saunders
Production: Tool 

Director: Geordie Stephens

Line Producer: Jeff Tanner

DP: Phil Dillon

Executive Producer: Oliver Fuselier

Editorial: Bikini Edit

Editor: Avi Oron

Assistant Editor: Gus Roman

Executive Producer: Gina Pagano

Sr. Producer: Brad Wood
Special Effects: The Mission

Sr Flame Artist: Joey Brattesani

EP: Michael Pardee

Producer: Marlo Kisney
Sound Designer: Stephen Dewey 

Mixer: Kirby Meador

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