New Work: Goodyear “What’s Stopping You?”

Goodyear has signed on to sponsor the Cotton Bowl. Two new spots breaking during the Jan. 1 game, called “Performance” and “Safety,” feature high-impact footage of Goodyear tires on everything from ambulances, race cars and even fighter jets and a storm chaser; they communicate the message “if experts trust Goodyear, what’s stopping you?”

Screen Shot 2015-01-01 at 11.40.59 AM

Screen Shot 2015-01-01 at 11.41.30 AMCredits:

Agency: GSD&M
Client: Goodyear
Title: Performance, Safety
Launch Date: 1/1/15
Chief Creative Officer: Jay Russell
Group Creative Director: Brent Ladd
Creative Director/AD: Joel Davis
Associate CD/AD: Judd Oberly
Associate CD/Writer: Michael Page
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Account Leadership: David Hughes, Dan Martin, Jill Whitley, Alexandra Rodriguez
Project Management: Kelvin Phillips
Experience and Insights: Madhavi Reese
Production Company: Tool
Director: Erich Joiner
Executive producer: Lori Stonebraker
Line producer: Joby oschner
Editorial Company: Rock, Paper, Scissors
Exec. Producer: Angela Dorian & Dave Sellars
Post Producer: Shada Shariatzadeh
Editor: Adam Pertofsky
Assistant Editor: Marjorie Sacks
Lead Flame Artist: Jesse Monsour, Brendan Crockett
Flame Artist: Matt Sousa, Dan Ellis, Michael Plescia, Enid Dalkoff
CG: Kirk Shintani, Joao Rosa, John Cherniack, Joseph Chiechi
Animation: elastic
Designers: Luca Giannettoni, Cameron Walser
Producer: Stacey Kessler-Aungst
Audio Mix: Jeff Payne / Eleven Sound
Sound Design: Yessian
Music (“Performance”): human
Music (“Safety”): Yessian
Track (“Safety”): “Louder Than Bombs”
Composer (“Safety”): Dragon Licks / The Parlotones
Composer (“Safety” :15): Michael Schmidt
Head of Production / EP: Michael Yessian
Creative Director: Andy Grush
Sound Designer: Jeff Dittenber

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