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New Work: Horseshoe “Slots”

Anticipation. It’s the feeling you have right before your fate is revealed – as the slot wheels spin, as the dice tumble, as the cards land. This is the emotion we captured in our new Horseshoe campaign.

Credits:

Creative Consultant: GSD&M

Launch Date: 4/22/13

Spot Title: Slots

Executive Creative Director: Jay Russell

Creative Directors: Bill Bayne, Bill Marceau

Senior Writer: Heather Apple

Associate Creative Director/AD: Cheyenne Gallion

Freelance producer: Shelley Eisner

Line Producer: Scott Kaplan

Prod Company: Reset

Director: Andrew Douglas

Editor: Michael Heldman

Account Service: Maureen Barry, Stacey Schwab, Brittany Hammer

Director of Photography: Florence Collins

Experience & Insights: Madhavi Reese

Music: Elias Music

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