New Work: L.L.Bean Fall Campaign

In September, L.L.Bean and its advertising partner, GSD&M are launching the latest round of the Free Shipping campaign. One of L.L.Bean’s largest and most successful marketing offers, the Free Shipping Fall campaign sets out to remind consumers that L.L.Bean is making good on its promise of doing what’s right by offering universal free shipping on all products.

Campaign elements consist of online, TV and print efforts. All work features the free shipping communication but also authentic, testimonials from L.L.Bean employees and an inside look into on the tried-and-true testing of the products.


Agency:  GSD&M

Group Creative Directors: Jay Russell

Assoc. Creative Director AD: Barry Brothers

Assoc. Creative Director Writer: Jake Camozzi

Art Director: Shane Starr, Madeline DeWree

Writer: Rob Neveau, Reagan Ward

Studio Art: Trish Maynard

Developers: Kim Faulkner, Todd Black, Katie Herman

QA: Amy Hall

Executive Producer: Shannon Worley

Producer: Teresa Villasenor, Lindsay Stillman, Leigh Ann Proctor

Project Manager: Dee Dee Swartz

Director: Jeff Preiss

Prod Company: Epoch Films

Editorial: Ariel Quintans, Beast

VFX: Brand New School

Art Buyer: Shannon McMillian

Account Service:  David Hughes, Elizabeth Perez, Nadia Elias

Marketplace Planning: Elizabeth Thompson, David Matathia

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