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New work: PetSmart Poop Bag

Most print ads are pretty crappy. We’re proud to say we’ve made the crappiest one yet. To relaunch the PetSmart brand, we didn’t want to just tell pet owners that we are your partner through the highs and lows of raising a pet, we wanted to show it. We partnered with Entertainment Weekly and People Magazine to insert custom printed poop bags detailing all the ways PetSmart is here to help you through Pethood (Parenthood + Pets). Yes, that’s a thing.

It took some trial and error (the worst kind imaginable) to find a poop bag to withstand the printing and insertion process while still being able to pick up, well, you know. And while it’s weird to consider it a success when your ad can hold poop, this was a glowing success.PetSmart_PoopBagCredits: 

Chief Creative Officer – Jay Russell
Group Creative Director – Ryan Carroll
Group Creative Director – Scott Brewer
Associate Creative Director – Kevin Dunleavy
Associate Creative Director – Ross Aboud
Associate Creative Director / Art Director – James Hoke
Creative Director / Writer – Tom Miller
Associate Creative Director / Writer – Tony Vinh
Illustrator – Greg Thomas
Senior Print Producer – Ellen Hanrahan
Art Producer – Jessica Spruill
Project Manager – Maria Roepke
Project Manager – Sara Rosales
SVP Managing Director – Scott Moore
VP Account Director – Sabia Siddiqi
Account Supervisor – Brittany Hammer
Account Manager – Nadia Elias
Account Manager – Laurent Bradshaw
SVP Chief Strategist – Andrew Teagle

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