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New Work: PGA TOUR “Hello”

PGA TOUR players are the most talented golfers in the world. But we put their singing skills to the test in our latest spot to promote the new PGATOURLIVE.com. The spot features some of golf’s top players singing the lyrics to Lionel Richie’s hit song, “Hello,” letting fans know they can finally say “hello” to their favorite players and see early round coverage on Thursday’s and Friday’s for the first time ever.

Credits:
Creative Consultant: GSD&M
Client: PGA TOUR
Title: Hello
Launch Date: July 28, 2015
Chief Creative Officer: Jay Russell
Group Creative Directors: Tom Gilmore, Jeff Maki
Creative Director/AD: Christopher Colton
Creative Director/Writer: Travis Waid
ACD/Writer: Phil Davies
ACD/AD: Matthew Barker
Business Affairs: Jo Ella Mathis
Account Leadership: Jeff Orth, David Rockwood
Project Management: Sara Rosales
Production Company: PGA Tour Entertainment
Director: Mac Eldridge & Chuck Roseberry
Producer: Connie Swanson
Editorial Company: PGA TOUR Entertainment
Editor:Justin Wirtalla
Graphics:Craig Hill
VFX Supervisor/Color: Tom Dodd
Audio:Tom Lewis
Music: Lionel Richie “Hello”

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