New Work: Southwest Airlines “All You Need is Love”

For 34 years, the Wright Amendment has restricted nonstop flights between Southwest Airlines’ home at Dallas Love Field and most destinations beyond Texas. Now thanks to the work of many, including a literal act of Congress, the Wright Amendment is set to expire October 13, 2014. Southwest has been counting down the days since last October with print, radio and several continually updating billboards outside Love Field. Now, the campaign is extending to TV with “All You Need is Love” as its rallying cry. Goodbye, Wright Amendment. Hello, America.


Agency: GSD&M
Client: Southwest Airlines
Executive Creative Director: Jay Russell
Group Creative Directors: Bill Bayne, Bill Marceau, David Crawford
Sr. Art Director: Dale Austin
Copywriter: Brandon Curl
Director of Production: Jack Epsteen
Producer: Natalie Lum Freedman
Business Affairs: Danielle Ivicic, Laurie Pascoe, Keli Christy
Account Service: Marianne Malina, Coley Platt, Amy Lyon, Jodi Bucciarelli, Sara Scott
Project Management: Kanika Pendergrass
Experience and Insights: Michael Dezso
Print Production: Ellen Hanrahan, Diane Patrick
Studio Services: Liz Hamel
Production Company: @radical media
Director: Jeff Zwart
Executive Producer: Donna Portaro
Producer: Susan Sullivan
Editorial Company: Rock Paper Scissors
Editor: Conor O’Neill and Eric Hughes
VFX Supervisor: Andy Bate
VFX/Online: a52
Audio: Margarita Mix
Engineer: Nathan Dubin
Producer: Daughn Ward
Music: Yessian (7th Inning Stretch) and Echosmith (Love Moments, Water Cannon, Fireworks)
Composers: Yessian- Dan Zank, Michael Yessian, Brian Yessian
Executive Producer: Yessian-Michael Yessian

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