Starting mid June, Southwest Airlines and its advertising partner GSD&M are launching the “Your Pursuit Flies Here” campaign which celebrates the people of Denver. As the Denver market continues to grow for Southwest, the airline wants to thank the people of Denver for their service and sense of adventure. In addition, all creative assets will tout Southwest’s breadth of service, Rapid Rewards program and in-flight experience to include new cabins, access to Wi-Fi and live streaming TV.

All work is expected to run through August in the Denver market.

Credits:

Agency: GSD&M
ECD: Jay Russell
GCD: David Crawford
Creative Director/AD: Bryan Pudder
Creative Director/Wr: David Parson
Sr. Art Director: Dale Austin
Writer: Brandon Curl
Producer: Susan Lazarus
Project Manager: Kanika Pendergrass
Account Service: Drew Widell, Sara Scott
Production Company: Sticks + Stones Studios
Music: Florence in the Machine Original Score named Yucatan