New work: U.S. Air Force “I Am an American Airman”

The U.S. Air Force is bringing its “Aim High” advertising slogan back after a 15-year hiatus with the “I am an American Airman” recruiting campaign launching Sept. 8.

The integrated campaign, created by the Air Force’s advertising agency partner, GSD&M, includes three commercial spots as well as new video content titled, “Barrier Breakers,” on

The campaign employs inspirational language and imagery to showcase the vast accomplishments Airmen have made throughout history and the wide range of opportunities and career fields available in the Air Force.




Agency: GSD&M
Client: U.S. Air Force
Launch Date: 9/8/2014

Group Creative Director: Tom Gilmore, Jeff Maki
Creative Director/AD: Christopher Colton
Creative Director/Writer: Travis Waid
Associate CD/AD: Cheyenne Gallion
Executive Producer: Laura Busino, Paul Gallardo
Producer: Peter Atherton, Tommy White
Business Affairs: Jo Ella Mathis
Account Director: Norah Rudyk, Bo Bradbury
Account Supervisor: Elissa Pate
Project Management: Lisa Valencia
Experience and Insights: Elizabeth Thompson
Information Technology: Jerry Rios, Lisa McIntyre
Associate Media Director: Jacqueline Coffey
Sr. Social Media Manager: Caitlin McDaniel
Media Planners: Diana Jimenez, Meredith Cooper
Assistant Media Planners: Emma Lacouture, Paige Gummere
SEM Analyst: Yilan Zhu

TV Spots
Production Company: Digital Kitchen
Executive Creative Director: Matt Mulder
Creative Director: Josh Hayward
Executive Producer: Sarah Shipley
Producer: Paul Williamson
Editor: Camille Durand, Slavka Kuehn
Compositors: Tim Little, Kaleb Coleman
Designer: Joe Lawrence
Colorist: Adam Scott
Composer: Travis + Maude
Sound Design: Jay Nierenberg

Digital Videos
Production Company: BLK MKT Studios
Director: Mike Woolf
Director/DP: Andrew Yates
Producer: Kim Palmer, Holly Millar

Editorial Company: BLK MKT Studios
Editor: Jason Blair
Asst Editor: Kevin Ray
Producer: Serena Melero
Colorist: Nick Smith, Finland Finish
Audio: Marty Lester, Everywhere Audio

Digital Production
Production Company: Sons of Zeus

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