In its latest mobile execution, the U.S. Air Force and its advertising partner GSD&M have launched a mobile site as part of the Air Force’s “Project Supercar” mobile tour. As the next evolution of the experiential effort that originally brought together the Air Force and Mad Mike at Galpin Auto Sports and famed MTV show “Pimp My Ride” in 2009, the new mobile site is a digital environment, which encourages exploration of the Vapor and X1 supercars and crews, and drives users to AIRFORCE.com to check out career information. The site also features technical aspects like accelerometer-based home page navigation, an app-like experience within a mobile browser, cross-device compatibility via browser-based solution, in-depth videos and photos about each car and their “making of,” and an event locator which uses the mobile device’s GPS capabilities.

For this effort, GSD&M worked closely with digital production company Silk Tricky.

Credits:

Agency: GSD&M
Executive Creative Director: Jay Russell
GroupCreative Director: Tom Gilmore
Creative Director, Writer: Stephen Land
Senior Art Director: Ben Thoma
Producer: Michael Rose
Account Supervisor: Karen White
Project Manager: Sara Rosales
Development: SilkTricky
Executive Producer: Lynn Lund
Creative Director: Chris Lund
Technical Director: Noah Costello