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New Work: University of Texas “What Starts Here Changes the World”

To celebrate its students, alumni and fans, the University of Texas is launching five spots as an extension of the “What Starts Here Changes the World” campaign on August 26 with the launch of the new Longhorn Network. Created by a UT Austin team, GSD&M, and animation by Klip Collective, the new work features anthemic images of selected Alumni across various industries that have gone on to do amazing, game-changing things. Using 3-D projection, notables like Walter Cronkite, Lady Bird Johnson, Gary Kelly and Ricky Williams are shown in an illuminated light show on the University of Texas Tower. For more information, visit the University of Texas’ site.

 

Credits:

UT Austin

Creative Consultant:  GSD&M
Launch Date: August 26, 2011
Group Creative Directors: Clay Hudson and Bryan Pudder
Art Director:  Judd Oberly
Writer:   Michael Page
Video Production Company:    KLIP Collective
Director:  Ricardo Rivera
Editor:     Jay Nelson
Account Service:   Jeff Orth, Kristin Davis, Sara Scott
Marketplace Planning:   David Matathia
Music:  Tequila Mockingbird

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