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New Work: Walgreens “Get a Shot. Give a Shot.”

For the second flu season in a row, for every shot given at Walgreens we’ll help provide a vaccine to a child in a developing country through Shot@Life.

Last year’s campaign was incredibly successful and helped more than 3 MILLION children get the life-saving vaccines they need. This year, we’re going to help even more. To do that, GSD&M created a Facebook app that makes it easy to spread the word and raise awareness. Users pledge to get their flu shots at Walgreens and help a child in need, and then share it out with all of their friends and family. Their profile images will become part of a living mosaic on the landing page and several hundred profile pictures will be used in a giant OOH mosaic in Denver.Credits: TV

Agency: GSD&M
Client: Walgreens
Title: Shot@Life “Thank You”
Launch Date: 9/2
Chief Creative Officer: Jay Russell
Group Creative Director/AD: Bryan Edwards
Group Creative Director/Writer: Victor Camozzi
Creative Director/AD: Barry Brothers
Creative Director/Writer: Nicole DuMouchel Davis
Art Director: Michael Rosenthal
Sr. Writer: Justin Prichard
Director of Production: Jack Epsteen
Executive Producer: Bill Wine/Sara Cherry
Producer: Maria Ivicic
Assoc. Dir. Business Affairs: Jo Ella Mathis
Account Leadership: Nancy Ryan (SVP), Shannon Lugo (AD), Ben Creasey (AS), Nate Giddings (AM)
Project Management: Christina Contreras, Kanika Pendergrass
Experience and Insights: Michelle Dickens, Lee Sunga
Print Production: Diane Patrick
Art Production: Shannon McMillan
Photographer: Brian Kuhlmann
Retoucher: Lilli Salerno
Studio Services: Alexis Wilson, Terrence Schuchard, Adrienne Edwards, George Garcia
Production Company: Believe Media
Director: Bruce Dowad
Producer: Leora Glass
Editorial Company: Beast Editorial
Editor: Ben Ellis
Graphics: Holdfast
VFX Supervisor: Jared Libitsky, EP
Online: Jim Reed
Audio: Digital Domain
Engineer: Chris Erlon
Producer: Kelly Cotter
Music: Dogwalk Music
Composer: Matt Downs

Credits: Interactive

Agency: GSD&M
Client: Walgreens
Title: Shot@Life “1-in-5” “Polio” “Learn More”
Launch Date: 9/2
Chief Creative Officer: Jay Russell
Group Creative Director/AD: Bryan Edwards
Group Creative Director/Writer: Victor Camozzi
Creative Director/AD: Barry Brothers
Creative Director/Writer: Nicole DuMouchel Davis
Art Director: Michael Rosenthal
Sr. Writer: Justin Prichard
Director of Production: Jack Epsteen
Executive Producer: Bill Wine/Sara Cherry
Producer: Abigail Hinojosa/Dylan Heimbrock
Assoc. Dir. Business Affairs: Jo Ella Mathis
Account Leadership: Nancy Ryan (SVP), Shannon Lugo (AD), Ben Creasey (AS), Nate Giddings (AM)
Project Management: Christina Contreras, Kanika Pendergrass
Experience and Insights: Michelle Dickens, Lee Sunga
Animation: Transistor Studios
Creative Director: Jaime Rockaway
Executive Producer: Damon Meena
Producer: Ben Foster/Shane Dolly
Audio: Digital Domain
Engineer: Chris Erlon
Producer: Kelly Cotter
Music: Dogwalk Music
Composer: Matt Downs

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