AUSTIN, TX – April 15, 2011 – Novamex®, leading supplier of Mexican soft drinks, announced today they awarded GSD&M national creative and media duties for the Jarritos® brand. In keeping with the authenticity of the brand, GSD&M will seek to increase brand awareness and sales in the U.S. market through targeted digital and experiential efforts.
With a strong focus on the Hispanic market up until now, GSD&M will help identify the appropriate audience to increase Jarritos’ U.S. general market presence.
“We knew GSD&M was the right partner because of their unwavering commitment to growing challenger brands in multiple categories,” said David Flynn, marketing director of Novamex. “The agency’s strategic thinking will allow us to drive long-term growth across various markets.”
“Jarritos sets itself apart through its vibrancy and commitment to bringing the flavors of Mexico to the rest of the world,” said Duff Stewart, president and CEO of GSD&M. “We look forward to a successful relationship and helping them expand their reach internationally.”
The first work from GSD&M is scheduled to launch in late summer 2011.
Jarritos is the leading brand in the US in the Mexican soft drink category and has become a Mexican cultural icon. Jarritos can be found throughout the US in major and independent grocery stores, Mexican restaurants, taquerias, catering trucks and convenience stores. Jarritos flavors are a reflection of Mexico in its array of traditional Mexican flavors made with 100% natural sugar. For more information, visit http://www.jarritos.com/.
Novamex markets a variety of Mexican food and beverage brands. Each brand is a leader in its category in Mexico, and is recognized by Mexican-American consumers in the US. The company was founded in 1987 with the vision of its founders of “being at the right place and at the right time” in order to offer its products to Hispanic families, who represent the highest population growth rate in the United States. This success is due to a wide knowledge of its Mexican-American consumers, a sound financial base, and a philosophy of investing in brands for the long-term through a fully integrated marketing strategy. http://www.novamex.com/
GSD&M is an advertising agency celebrating its 40th year of helping some of the world’s most iconic brands win by articulating and activating their core purpose – the difference a brand strives to make in its customers’ lives. GSD&M is part of Omnicom Group, Inc. (NYSE: OMC). For more information, visit GSDM.com.