Spots with Jordan Spieth, Hunter Mahan airing during AT&T Pebble Beach telecast
PONTE VEDRA BEACH, Fla. (February 12, 2015) – Two new commercials for PGATOUR.COM, featuring Jordan Spieth and Hunter Mahan each paired with a “buddy” in youthful, fun situations to show how the PGA TOUR’s digital products connect fans with their favorite players, will debut during today’s first-round telecast of the AT&T Pebble Beach National Pro-Am on Golf Channel (3-6 p.m. ET).
The spot with Spieth depicts him and his “buddy” watching a scary movie, throwing a Frisbee, sharing a milk shake, and riding a tandem bike. Mahan is shown fishing, building a sand castle, riding go-carts and swinging on a swing set with his “buddy.” The TOUR commissioned a custom track of music to go with these scenes. They were collaboratively developed by PGA TOUR Brand Marketing, PGA TOUR Digital and the TOUR’s longtime ad agency, GSD&M.
Both commercials will also air during CBS Sports’ weekend coverage (3-6 p.m. ET Saturday, 3-6:30 p.m. ET Sunday).
“This is a fun, entertaining way to convey to our fans that PGATOUR.COM is the best way to stay connected to their favorite players, no matter what device they are using,” said Ty Votaw, the PGA TOUR’s Chief Marketing Officer. “As the No. 1 site in golf, PGATOUR.COM not only is the only digital destination to access real-time scoring, statistics and play-by-play, but our social hub also keeps fans up to date on the latest posts and tweets from our players.”
“This campaign uses a mix of humor and nostalgia to illustrate how our fans feel when PGATOUR.COM connects them to their favorite player,” said Jeff Orth, Vice President, Account Director at GSD&M. “Hunter and Jordan were a great choice for this campaign because of their willingness to have fun and it shows in their performances.”
Votaw said the campaign will be supported with more than $5 million in media value through print, digital and social media during 2015.
To view the spots, go to:
Hunter Mahan
PGATOUR.COM: http://www.pgatour.com/content/pgatour/video/2015/02/11/pgatour-com-my-buddy—hunter-mahan.html
YouTube: https://www.youtube.com/watch?v=-UDyvjJdF6M
Jordan Spieth
PGATOUR.COM: http://www.pgatour.com/content/pgatour/video/2015/02/11/pgatour-com-my-buddy—jordan-spieth.html
YouTube: https://www.youtube.com/watch?v=psmD1DVPIrU
Contact:
Chris Smith
PGA TOUR
904-273-3379
Csmith@nullpgatourhq.com
Melanie Mahaffey
GSD&M
512-242-4594
melanie.mahaffey@nullgsdm.com
