Avocados from Mexico: First Draft Ever

Coverage from around the web on the Avocados from Mexico “First Draft Ever” spot.

From Design Taxi: Amusing Ad For Avocados Explains Why The World Is The Way It Is by Jillian Wong

“Irresistibly endearing and offbeat, it just might bring on a craving for Mexican food.”

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From Creativity Online Pick of the Day: The Super Bowl’s Favorite Fruit Stars in Funny Big Game Ad by E.J. Schultz

“Everyone’s favorite Super Bowl fruit is making a big appearance not just in bowls of guacamole, but in a game day ad that explains how the avocado found its way to Mexico.”

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From Huffington Post: Avocados From Mexico Takes a Highly Creative and Unexpected Approach to Its First Super Bowl Ad by Brett Relander

“The brand from which you would expect some sort of emotional approach featuring two of three generations of growers is going the opposite direction with a brilliantly ridiculous spot, and some bizarrely clever videos produced by Austin-based creative agency, GSDM.”

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From Entertainment Weekly: Super Bowl 2015: The 10 best (and 5 worst) commercials by Hillary Busis, Darren Franich

“The Garden of Eden-meets-Draft Day concept is cute enough to be a children’s picture book—and I love the hard left turn at the core of the ad, where you don’t really know what it’s about until the last few seconds. But what really sells this is the little jingle at the end. I’ve been chanting “Avocados from Mexico” all day. At a certain point, I started hoping that every advertisement would end with someone singing “Avocados from Mexico.” —DF”

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From USA Today: See which brands made the most of the second screen by Adobe

“And Avocados from Mexico rode a huge increase over its social buzz on an average day (over 3,000 percent) to the No. 2 spot.”

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From Little Black Book: Superbowl XLIX: The Top 10 Ads by LBB Editorial 

“Last year Wonderful Pistachios won heaps of fans with its witty spot featuring Stephen Colbert. This year an equally niche food brand, Avocados From Mexico, bowled us over with its take on the ‘#FirstDraftEver’. Created by GSD&M”

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