What if Southwest had started someplace else? Unthinkable!

By Tim McClure, co-founder of GSD&M

Southwest Airlines is a Texas phenomenon—like the weather, Willie Nelson, and the elusive giant armadillo. Texas, you see, isn’t just a state of mine, it’s a state of mind. It’s also a state of heart, a state of soul. Texas is a place that honors the truth yet harbors a fondness for the tallest of tales. Texas is a people who value courage and hard work, yet still know how to have a good time. Texas is a spirit that embraces dreams on the grandest of scales. Southwest Airlines is one of those grand dreams.

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